Volvo is synonymous with safety. Thus it’s no surprise that the brand is taking the statistically safe choice of giving away $1 million worth of cars should a safety occur during Super Bowl LIV.
As defined by the National Football League, a safety occurs “if the offense commits a foul in its own end zone or when an impetus by a team sends the ball behind its own goal line, and the ball is dead in the end zone in its possession or the ball is out of bounds behind the goal line.” If those conditions are met, then the defensive team receives two points.
Yes, we know that’s pretty jargon-y and difficult to decipher, which is why we’ll break it down even more simply: a safety is a rare scoring event. In fact, less than 0.5 percent of the more than 10,000 points scored by every NFL team throughout the 2019 regular season were the result of a safety.
Still, that doesn’t mean one won’t happen during the Super Bowl. As such, there’s no reason not to head over to VolvoSafetySunday.com to design your own Volvo between now and the day of the big game. Should either the San Francisco 49ers or Kansas City Chiefs benefit or suffer from a safety, then Volvo will randomly select entrants to award $1 million worth of cars to.
Sure, the chances of a safety occurring in the Super Bowl are low, but there’s an even higher chance that you’ll regret not signing up to win a Volvo if one or both teams happen to record a safety.
