Sony’s various regional branches have historically acted largely independently but beginning last year PlayStation has been attempting to unify its divisions. We saw an example of this in a recent marketing campaign, which was consistent across the entire globe, but emphasised different brands depending on the region.
And now we’re beginning to see sale themes mirrored across the United States and Europe. Historically, each territory has run its own promotions, but this week both the Critically Acclaimed and Retro & Remasters sales launched at the exact same time. While there are differences between the software on sale, the themes are consistent across each region.
