That’s pretty much what’s happening in the TV streaming business now. Lots of studios or channels are making their own service. Eventually it’ll get to the point where it costs as much as cable, and it’ll end up having the same redundant content. But at least that content will be on demand, which it pretty much is with a DVR anyways.
I think the first streaming service that allows you to sign in and use other publishers services on it, like you have channels on Amazon prime where you can pay through Amazon itself, will probably be the one that wins the streaming war. Plus, if they can host smaller publishers games, then those smaller publishers can still compete in the new market without getting pushed out.
Or, the whole thing will collapse, because internet infrastructure isn’t going to be able to keep up with the increase in demand, since it can’t even keep up with the current demand that TV streaming has brought.
