$70 games are ‘fair market value’ and consumers will ‘happily’ pay, argues analyst

Lol, so how do you justify call of duty £65 on current gen?

There is no justification for price increases other than greed.

Higher game sales, growing digital market so reduction of production costs, games littered with microtransactions and loot boxes, and publishers say they need to increase price due to development costs? Please, here’s a thought, spend less time and resources building your games to take advantage of players wallets.

Then you can justify a price increase