Mercedes has sold more than 60,000 Maybach S-Class sedans globally since 2015. China is a popular market, accounting for more than 8,400 sales last year.
The German automaker recently expanded the Maybach nameplate to SUVs. In December, Mercedes will launch the Alabama-made Maybach GLS SUV, which fully loaded tops out at nearly $200,000.
The Maybach brand enables Mercedes-Benz to reach into the stratosphere of the global elite, said Sam Fiorani, vice president at AutoForecast Solutions.
“Owners want nothing less than the best, and only a few brands even attempt to play in this field,” Fiorani said.
Creature comforts
Mercedes is positioning the Maybach S-Class as a sedan to be driven in. The emphasis on rear-seat comfort is aimed squarely at well-heeled buyers in China who look to longer wheelbase models for their chauffeured needs.
The Maybach’s wheelbase is 7 inches longer than that of the Mercedes-Benz S-Class, with the additional space geared toward the rear cabin. New comfort features, such as a calf-rest massage function and neck and shoulder heating, add to the passenger experience.
The interior of the Maybach S-Class is based on the new interior design of the 2021 Mercedes-Benz S-Class.
