Nissan’s top North America executive will take a broader role as the Japanese automaker realigns its regional focus.
Jérémie Papin, 47, has been promoted to the new role of chairman of the Americas, giving him responsibility for Nissan’s operations across North and South America. He starts the role on April 1.
It is a regional management structure that Nissan previously adopted in 2007, when it hoped to use a centralized U.S. executive team to coordinate sales and manufacturing strategies across the U.S., Canada, Mexico, Brazil, Argentina and other markets. But Nissan dropped the hemispheric approach in 2014 when it turned its focus to bearing down on U.S. sales growth.
Papin currently is vice chairman of North America, where he oversees the U.S., Canada and Mexico. He assumed that role last June.
As part of Nissan’s four-year transformation plan, the automaker is consolidating seven business regions down to four key regions: Japan-ASEAN, China, Americas and AMIEO (Africa, Middle East, India, Europe and Oceania).
The new structure will allow Nissan to focus on core markets and provide autonomy to regional management, the company said in a statement.
“This realignment enables Nissan to be more competitive by improving the speed of our operations and help deploy our latest technologies consistently and quickly to customers the world over,” the automaker said in a statement.
