The landscape is changing for Jeep.
The venerable brand hasn’t faced serious off-road competition for the better part of a decade or more.
But with the Ford Bronco and Hummer — reimagined and electrified under the GMC brand — set for comebacks, Jeep is upping its game and green cred with new concepts.
Jeep has combined electrified power and the internal combustion engine with off-road prowess to engineer the set of custom-built Wrangler and Gladiator concepts.
The Easter Jeep Safari in Moab, Utah — running Saturday, March 27, to Sunday, April 4 — is the testing ground for the newest 4x4s, capped by the first battery-electric vehicle from Jeep — the Magneto — another milestone in Jeep’s quest to become the greenest SUV brand.
