WarnerMedia revealed during a AT&T investor call that the company’s streaming service, HBO Max–along with HBO–has grown domestically to 44.2 million subscribers over the first quarter of 2021.
Throughout the quarter, the service added 2.7 million subscribers domestically. Globally, HBO Max and HBO have reached 64 million subscribers. Keep in mind that HBO Max hasn’t even existed for a year yet, as it launched May 2020.
“HBO Max continued to deliver strong subscriber and revenue growth in advance of our international and AVOD launches planned for June,” said John Stankey, AT&T CEO.
HBO Max’s changes in June involve a new ad-supported tier. The tier will be cheaper than the current $15 a month cost; however, at this time, it’s still unknown how much this new tier will cost and how many ads will play over the course of each piece of content.
Warner will most likely continue to see a bump in subscribers for the remainder of 2021, as many Warner Bros. movies that were headed to theaters will also debut on the HBO Max streaming service simultaneously.
In 2021, HBO Max has seen some landmark releases including Zack Snyder’s Justice League and Godzilla vs. Kong. Debuting on April 23 is Mortal Kombat, and later in the year, HBO Max will release Suicide Squad, The Conjuring: The Devil Made Me Do It, and plenty more highly-anticipated movies, which will surely see more people flock to the streaming service.
