This is the company preparing for Infinite’s relaunch. There has been crunch for the last few months, that much is extremely, extremely obvious. But crunch is more controversial now, so the studio dogs are out on damage control.
“We didn’t mean crunch back then, promise!” Even though it’s a AAA studio with crunch reports coming out all the time.
In fairness, though, they have nothing to worry about. The GOTY awards last year proved that media pundits don’t really care about crunch. Then there are the fanboys, who’ll lie down and let the AAA tanks drive over them, crushing their bones, whenever they have the opportunity.


