All of these strategic investments signal just how crucial electronics will be to the future of automakers and their suppliers.
But electronics also are ultimately what will differentiate one manufacturer from another, said Alex Oyler, global head of car IT for SBD Automotive.
“When we’re talking about these high-performance computing platforms, whether it be for infotainment, digital cockpit, for ADAS or for general vehicle functions, these are the components that help them differentiate,” Oyler said. “The software that they’re actually deploying on these components, and the features or services that they can render through integrating these components, is what is going to determine their success in the market and one of their main competitive value propositions versus their competitors.”
Regardless of the strategy, electronics will carry the auto industry to its next stage of life.
