The new campaign uses consumer insights that were “honed through research and real-time polls leveraged through Because of Them We Can,” according to Hyundai.
“Okay is defined as a word that is used to express assent, agreement, or acceptance,” Jones Gibson, who serves as Culture Brands CEO and chief creative officer, said in a statement. “In the African American community, placing Okay before something is the quintessential way things worth noticing are acknowledged. Together, it’s the perfect nod to Hyundai and to our prospective buyers.”
Angela Zepeda, chief marketing officer at Hyundai Motor America, added that “what makes this campaign unique is its relatability which we feel broadens Hyundai’s voice in the marketplace.”
Hyundai stated that it “ensured people of color were in front of and behind the camera,” noting that it used Brim & Brew, a Black-owned production company, on the campaign.
