Every year, Spotify Wrapped brings up a lot for people.
It raises the alarming issue of how much data it’s collected from its users. It holds up a megawatt mirror to our music choices revealing uncomfortable truths about our love for Olivia Rodrigo. It’s more than we’d care to admit — let alone share with others. And last but not least, it’s the perfect fodder for the internet’s favorite pastime: memes.
But for some reason, this year felt a bit different. In years past, Spotify Wrapped memes appeared in a flurry and melted as quickly as they came. But this year was more of a slow burn. Maybe the meme-making has becomes more thoughtful. Maybe Spotify Wrapped memes don’t feel as fun since social media consultants told big brands they should jump on the bandwagon. No matter the reason, by the end of the week there’s been a strong accumulation of Spotify Wrapped memes. Here are our favorites.
