Twitter is the latest app to try and piggyback on the popularity of TikTok, with a new simplified interface that emphasizes one tweet or video at a time instead of showing a crowded newsfeed.
While the tweet doesn’t really explain how it works, it appears to be a vertical-scrolling feed where each tweet fills up the screen, letting you swipe through them one by one. It’s not clear from this example if Explore will focus on video / GIF tweets, or if you’ll see regular text tweets as well.
It sure looks like TikTok, at least. The Twitter Explore text takes up far less of the screen, and is missing some of the TikTok video and creation options, plus the TikTok metadata you get on a video. But it at least differentiates itself from a typical Twitter feed, so some TikTok fans might find the navigation format comfortably familiar.
The Twitter Explore beta is available now on some iOS and Android phones in English-speaking territories, but we don’t know the scope or criteria for receiving it. None of our staff have received it yet, though it could arrive soon.
Twitter started testing edge-to-edge videos and photos on its apps a few months back, making multimedia much easier to see with more horizontal space. Now, Twitter wants to spread content across the entire phone, which seems like a natural progression.
This is one of the first new initiatives launched on Twitter since Jack Dorsey stepped down as CEO, replaced by CTO Parag Agarwal. This new update must have been in the works during Dorsey’s tenure, but we could theoretically begin to see some fundamental changes to Twitter’s UI and policies beginning next year.
Samsung Galaxy Buds Pro review: The new best
Samsung’s aiming squarely at the AirPods Pro with the new Galaxy Buds Pro, but it’s done something better: it’s made one of the best-sounding wireless earbuds you can buy.
