On Monday, Adobe announced Creative Cloud Express, aka graphic design for dummies.
For media professionals all over the world, Adobe’s Photoshop, Illustrator, InDesign, and Premier are vital tools for editing and creating content. The programs are also somewhat complex and require a lot of experience to master.
Creative Cloud Express is a simplified version of these tools. Amateurs can create multimedia content without the need of a graphic designer. With Creative Cloud Express, users can do things like remove a background, trim or merge videos, or build a color palette, and yes, export as a PDF in a few clicks. It will replace Adobe Spark, which was used to design web-based graphics and content.
Designed with the the creative economy in mind, Creative Cloud Express has a library of social media templates and can automatically resize for different platforms. Users get access to 20,000+ fonts and 175 million Adobe-licensed stock images, and everything can be shared through Creative Cloud. For Spark users. Adobe says any existing content will be transferred over to Creative Cloud Express.
Sites like Canva and PicMonkey already offer this kind of user-friendly graphic design service. But Adobe’s brand presence, inventory of assets, and proprietary tools will be hard to compete with.
Creative Cloud Express operates with a freemium model. Access to the aforementioned features is free, and a premium plan with additional features is $9.99 per month. It is available on iOS and Android.
