“It’s the consumer who will lead America’s electric vehicle revolution,” Scott Keogh, CEO of Volkswagen Group of America, said in a statement. “And it’s our dealership partners who bring their communities into electric vehicles, providing unmatched service and expertise. We’re dedicated to fully support them in this journey. With nine out of ten Volkswagen ID.4 buyers identifying as first-time EV buyers, I’ve never been more confident that the electric future is driven by Volkswagen.”
The German automaker also launched a retention program for EV technicians, paying bonuses of $2,000 per year at participating dealerships while allowing technicians to gain new individual certifications and build up expertise in EV service work for VW models.
From March to September, VW sold 12,279 ID4s in the U.S. The automaker only reports U.S. sales quarterly. VW says it has “more than 40,000 ID4 gross reservations since its introduction in March 2021.”
