Apple CEO Tim Cook has yet to actually say anything about Russia’s unprovoked war on Ukraine during the tech giant’s big Peek Performance Apple Event on Tuesday. But he almost certainly sent a message with his clothing choice.
Cook wore a blue sweater and an Apple Watch with a bright yellow band. Those are, of course, the colors of Ukraine’s national flag and a way folks have shown support for the country. Twitter user @niravmistry noted the clothing choice on Twitter.
It is not totally clear if the choice from Cook was intentional, but Apple leaves very little to chance during these major events. Attire during these events is not an afterthought for Apple. The company has also indicated its support for Ukraine by pulling their products from Russia and removing RT and Sputnik from the app store, outside of Russia.
Other people on social media pointed out the fashion choice from Cook, most buying into the idea that it was intentional.
The Apple Event featured a number of big moments, most notably the announcement of a new iPhone. The company debuted the updated iPhone SE, which features 5G and an A15 Bionic chip. It also announced a new iPad Air and iPhone colors.
