Moreno’s youngest son, Kevin Moreno, 24, already works with his father in Drive Options, a vehicle subscription service in northeast Ohio.
“He really loves the auto business, so the opportunity to do something with one of my kids is great,” Moreno says. “I have four kids. The other three have zero interest in cars, but he does.”
Moreno credits the success of his prior dealerships to a strong focus on the customer experience. He believes there’s still a place for dealerships in the industry.
“I want to really reimagine the business, instead of just buying a dealership and saying, ‘I’m just going to use the same model that has existed,'” Moreno says.
What do customers want? Do they want all online service? Some in-person? What’s the correct balance? Moreno wants to find out.
He says the distance from Ohio factored into him selling the Coral Gables store, and he knows that any acquisition likely won’t happen too far from his home state.
“Ohio’s home,” Moreno says. “I’m not leaving Ohio. I love living here.”
