Joe Biden’s social media team is keeping up with the times. A tweet from the President’s official account used BeReal, the app currently soaring in popularity, to encourage people to get their annual vaccines.
Biden’s tweet included a picture using the definitive BeReal format, though it’s doubtful that the app was actually used to create said photograph. In one frame, the President is seen smiling and pointing to his shoulder. In the second image, Chief Medical Advisor Anthony Fauci and United States Surgeon General Vivek Murthy are posing together with their thumbs up.
“Got my annual, updated shot today. You should get yours too, for real. Vaccines.gov,” the caption read. The BeReal reference was thrown in for good measure.
The vaccine in question is the updated Covid-19 booster vaccine, which is now being recommended for children and adults.
Biden received the vaccine on October 25, making it his third coronavirus booster shot and his fifth vaccine dose. At the White House, he said, “Can we repeat what happened in the past winters — more infections, more hospitalizations, more loved ones getting sick, even dying from the virus? Or can we have a much better winter if we use all — all — the tools we have available to us now?”
The messaging on Twitter was slightly more lighthearted, thanks to the inclusion of BeReal. Arguably, the app is at the height of social media at the moment.
The BeReal way – a daily notification, a time frame to post, and the use of both front and back camera – has captivated users and pushed other apps towards cloning, including TikTok and Instagram. The app, which now has 20 million daily users, has seen its valuation rise to just under $587 million.
POTUS was just jumping on the bandwagon, “for real”.
