If you were wondering just how Twitter’s new paid-for verification system might affect important accounts, wonder no more. Twitter will implement a second checkmark utilizing an “official” tag for “select accounts” on the platform.
According to Twitter’s head of early stage products Esther Crawford (h/t Engadget), the new label will help users “distinguish between Twitter Blue subscribers with blue checkmarks and accounts that are verified as official.”
Twitter official accounts vs blue ticks: What’s the difference?
This differentiation is essential. Anyone can have a blue tick plastered next to their Twitter handle if they can fork out $8 a month for Twitter Blue. However, the “official” verification tag cannot be bought and may include “government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.” Not all previously verified accounts will be marked as official, either, but its unclear how Twitter will decide which accounts are considered worthy of the new verified tag.
