American Honda Motor Co. has been sharply affected by supply shortages, resulting in scant inventory for both Honda and Acura dealers. Production and inventory has begun to rise across the industry, meaning higher monthly sales, but Honda reported a 5.2 percent U.S. sales decline in November.
“We aren’t out of the woods yet, but have a better outlook and see our supply improving,” Fini said.
Lexus came in at No. 1 while Toyota came in at No. 2 — a consistent 1-2 finish for the Japanese automaker. BMW held the No. 3 spot while Porsche came in at No. 4, the same positions as in the previous survey. Subaru, No. 5 in the winter 2022 survey, slipped to No. 7, while Kia rose one spot to No. 6.
Mazda, Acura and Audi round out the top 10. Mercedes-Benz, which held the No. 9 position in the winter results, fell out of the top 10 completely.
Rob Moran, a Mercedes-Benz spokesperson, said the brand is “committed to transforming nearly every facet of our business, which includes reshaping many of our prior dealer partner touch points and field personnel structure.”
