Sure, the Super Bowl is all about “the big game.” But more importantly, it’s all about the commercials. This is the time of year when brands pull out the stops to create their wildest, most show-stopping advertisements yet.
Like in football, not every commercial can be a winner. But if you’re looking for the most outstanding ads this year’s Super Bowl had to offer, you’ve come to the right place.
Here, in no particular order, are the best ads from Super Bowl LVII:
PopCorners
Breaking Bad gets a snack-tastic reboot in this commercial that sees Bryan Cranston and Aaron Paul reprising their roles as Walter White and Jesse Pinkman. Come for the Breaking Bad references — of course “say my name” gets a shout out — stay for Cranston and Paul’s unwavering commitment to the bit.
Uber One
Uber asks Diddy to write a hit to advertise Uber One, and so begins what can only be described as the “We Are the World” of One Hit Wonders. Montell Jordan, Kelis, Donna Lewis, and Haddaway reprise their greatest jams, but the most out of left field has to be Norwegian comedy duo Ylvis. Hearing “What Does the Fox Say” in 2023? Stranger things have happened.
Squarespace
I’m already a fan of one Adam Driver, but this Squarespace ad gives us an infinite amount of Adam Drivers. Driver believes Squarespace to be the singularity, since it is a website that makes websites and could theoretically make itself. Sci-fi cloning shenanigans ensue. You did it, Adam Driver.
Rakuten
Alicia Silverstone returns as Cher Horowitz in Rakuten’s homage to Clueless. Dressed in her iconic yellow plaid outfit, Cher debates her classmate Amber (Erica Donovan, reprising her role) and triggers a major bout of nostalgia in audiences everywhere.
Doritos
Doritos always brings their A-game to Super Bowl commercials, and this year’s is no different. Inspired by Doritos’ triangular shape, Jack Harlow kicks off a worldwide triangular obsession. Also, Elton John appears. Why not?
This is an ongoing story. We will be updating throughout the Super Bowl.
