“Bringing the fun of the iconic Hot Wheels™ brand to all main gaming platforms, “Hot Wheels Unleashed” has been the most successful title in Milestone history.
A year and a half since its launch, Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, reveal data showcasing the games’ success.
“Hot Wheels Unleashed” has sold more than 2 million copies worldwide and boasts more than 8 million players registered across different platforms including Xbox Game Pass and PlayStation™ Plus collection. Users have collectively spent the equivalent of nearly 929 years playing the game.” – Milestone and Mattel.


