Alphabet reported its latest earnings report today, citing that YouTube raked in $6.69 billion in advertising revenue for the first fiscal quarter of 2023—an approximate 2.6% decline compared to the $6.87 billion during the same period last year.
YouTube managed to slightly beat analysts’ expectations of $6.6 billion.
Subsequently, YouTube’s disappointing results mean that its ad revenue has dropped for the third quarter in a row. Notably, in Q4 2022, the video platform reported $7.96 billion in ad revenue.
The lower numbers are a result of advertisers pulling back due to the uncertain economy. However, advertisers aren’t the only ones who may be worried. Many content creators look to ad revenue to earn income.
The company attempted to offer reassurance during today’s earnings call, choosing to focus on its success with short-form video feature Shorts.
“Last year the number of channels that uploaded to Shorts daily grew over 80%. Those posting weekly on Shorts saw the majority of new channel subscribers coming from their Shorts posts,” Sundar Pichai, CEO of Google and Alphabet said.
As the platform experiences intense competition from rivals like TikTok, the company continues to focus on the Shorts to boost growth. In November 2022, YouTube rolled out Shorts to smart TVs. Google announced in February that Shorts has reached 50 billion daily views.
“We’re seeing strong watch time, growth… monetization is also progressing nicely. People are engaging and converting on ads across Shorts at increasing rates,” added Philip Schindler, Google’s chief business officer.
YouTube also reiterated plans to ramp up its efforts to make YouTube more shoppable. The company partnered with Shopify last year to enable YouTubers and merchants to feature products on their channels.
“Shopping on YouTube… It’s still super early days. One highlight last year, we brought shopping to more creators and brands by partnering with commerce platforms like Shopify. No more than 100,000 creators, artists and brands have connected their own stores to their YouTube channels to sell their products. We’re excited about the potential ahead,” Schindler said.
The company confirmed to TechCrunch in November that it would add shopping features to Shorts.
Overall, parent company Alphabet reported $69.8 billion in revenue for Q1 2023.
Recently, YouTube CEO Susan Wojcicki stepped down from her role in February, taking on an advisory role across Google and Alphabet. Neal Mohan, chief product officer, is the new CEO.
In January, Alphabet cut 6% of its workforce, which affected 12,000 employees.
