Ten years ago, luxury fashion house Gucci, alongside Beyoncé Knowles-Carter, and Salma Hayek-Pinault, launched the Chime campaign(opens in a new tab), dedicated to advancing gender equality globally. Since then, Chime has raised over $21 million, launched over 500 projects in 92 countries, and worked alongside 185 non-profit partners.
In celebration of a decade-long push for impact, Gucci has now released a star-studded video series of powerful voices who hope to make significant change in this space.
Set to Beyoncé’s feminist-rally call Freedom(opens in a new tab), the short series was directed by Sharmeen Obaid-Chinoy, the Academy-Award winning director behind the likes of Ms. Marvel. Those interviewed include prominent faces in the entertainment space like Idris Elba(opens in a new tab), Halle Bailey(opens in a new tab), Julia Roberts(opens in a new tab), Jodie Turner-Smith(opens in a new tab), Daisy Edgar-Jones(opens in a new tab), Alia Bhatt(opens in a new tab), and John Legend(opens in a new tab). Figures in activism and business include Mona Sinha, the Global Executive Director of Equality Now(opens in a new tab), human rights activist Jaha Dukureh(opens in a new tab), and Sima Bahous, the Executive Director of UN Women(opens in a new tab).
Each interviewee speaks about what gender equality means to them, the world, and society. Everything from the wage gap to gender-based violence to education to trans rights is touched upon, with a resounding call-to-action.
“Each film in this new series is an important reminder of why we need to champion the voices of those who are working to create change,” says Obaid-Chinoy in a statement. “I hope this campaign will reinvigorate conversations around the world, so that everyone feels the urgency to contribute towards creating a more gender equal future”.
Co-founder Hayek-Pinault says, “I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future.”
