First came the Big Red Boots, a cartoonish pair of shoes that invoked a lot of questions. The viral boots by cheeky art collective MSCHF(opens in a new tab) had the internet obsessed since debuting at New York Fashion Week in February. But it seems their time in the spotlight is over; apparently it’s the summer of Big Yellow Boots.
What are the Big Yellow Boots?
MSCHF’s new product(opens in a new tab) was revealed by Estonian musician Tommy Cash(opens in a new tab) at Paris Fashion Week on Thursday. And it was hard to miss. On Cash’s Instagram post, the official Crocs account left a short comment: “I–”
The boots are the result of a collaboration between MSCHF and Crocs, first reported by Complex(opens in a new tab). MSCHF also confirmed to Highsnobiety(opens in a new tab) that the shoes were manufactured by the collective. They aren’t available for purchase just yet.
Tommy Cash donning the Big Yellow Boots.
Credit: Peter White/Getty Images
What does the internet have to say?
As with all MSCHF creations, the internet sits up and has a lot to say. So far, the Big Yellow Boots are just about making the rounds but Twitter and TikTok are sure to react more — especially once MSCHF actually starts selling the shoes.
“@mschf is a serious shoe brand that fits the fact that we are living in a simulation,” tweeted @AnthonyMcG2(opens in a new tab).
Others have taken a liking to the bizarre product. “MSCHF X CROCS boots win for brand collaboration of the year,” said @iiiitsandrea(opens in a new tab).
Why does MSCHF sell these?
This is just the latest in a series of eye-grabbing, and often ridiculous, consumer goods from the collective. Another recent MSCHF offering is the Microscopic Handbag(opens in a new tab), a fluorescent Louis Vuitton-inspired purse that measures 657 by 222 by 700 micrometers.
MSCHF’s motivations for making these outlandish items is debatable. Some call it a commentary on capitalism and consumerism; others say their job is merely to go viral(opens in a new tab). If it’s the latter, they’re doing a great job.
