Cadillac crept into the top 10 of brands ranked in the latest National Automobile Dealers Association Dealer Attitude Survey, replacing Audi.
NADA surveys its dealer members twice a year on how they’re feeling about the brands they represent to produce a scorecard of sorts on the relationship between manufacturers and their dealers. It typically asks respondents to rate their satisfaction with overall automaker performance, as well as with a brand’s willingness to consider and incorporate their feedback into business decisions.
In the 2023 winter survey, traditionally conducted in January and February, Lexus and Toyota came in at No. 1 and No. 2, continuing the sibling Japanese brands’ typical one-two domination of the results. Lexus, Toyota and Honda all ranked in the top five of a June inventory efficiency index that Cloud Theory released.
BMW and Porsche were No. 3 and No. 4, respectively, and Honda took the fifth spot. Subaru came in sixth place followed by Kia, Mazda and Acura. Cadillac rounded out the top 10.
The top five brands remained the same as the summer 2022 survey. Cadillac was the only newcomer to the top 10.
