When the reserve bonus for Samsung's July 26 Unpacked event was initially announced at $50, I was floored. The same $50 reservation bonus was given back during the Galaxy S23 pre-reserve period, but that had been less than half of the reserve bonuses we saw around last August's Unpacked launch. And the S23 series topped out at $1,200; the Galaxy Z Fold 5 will almost certainly be at or above the gut-punching $1,800 price tag of its predecessors.


