Joe Hindy / Android Authority
TL;DR
- Spotify will reportedly hike prices for its individual Premium plan in the US.
- The price increase might happen sometime this week.
- The streaming service also has plans to increase Spotify Premium prices globally in the coming months.
Spotify is reportedly hiking prices for its Premium subscription in the US sometime this week. According to The Wall Street Journal, Spotify Premium will cost $1 more with the new price increase. That means you should expect to pay $10.99/month for the individual Premium plan once the change comes into effect. It is unclear whether Spotify will also increase prices for the Duo, Family, and Student Premium plans.
Spotify Premium has been available for $9.99 per month since it first launched in the US over a decade ago. The Spotify price increase comes at a time when streaming services, both audio and video, are getting more expensive across the board. Spotify is reportedly under pressure to increase profitability, given that competitors like Apple, YouTube, and Amazon have already hiked prices in multiple markets.
WSJ reports that Spotify Premium will also get more expensive in dozens of markets globally. The price increases will be rolled out more widely in the coming months, followed by the US price hike.
As of now, there’s no official word from Spoify about the upcoming price hike. We’ll let you know if and when the service announced a pricing change.
