Elon Musk’s X, formerly known as Twitter, is going to begin integrating sports gambling. That doesn’t mean you’ll be placing bets on the app, though.
X is set to display gambling stats via a partnership with BetMGM, Fortune reported. Details on the deal were scarce, but according to Fortune, X will display betting info via MGM’s sports betting division and then provide a link to the gambling platform.
As the sports blog Awful Announcing pointed out, MGM is the third-most-popular sports gambling app — behind DraftKings and FanDuel — and already has big partnerships with platforms like Yahoo and the baseball YouTube show Foul Territory. This potential partnership between X and MGM comes at a time when pretty much every sports media platform is saturated with gambling content amid its widespread legalization. In some ways, it does make sense that X would partner with a gambling platform because fans still use the app to chat about sports.
However, it is curious to see MGM tie itself to X when most brands are decoupling with Musk’s site like it’s going out of style. Giant corporations like Apple and Disney have ditched X after the new owner shared antisemitic conspiracy theories.
So, while we don’t really know how it’s going to look or when it’s coming, one major brand might soon be a lot more prominent on the site.
