There’s nothing more entertaining than some good old pettiness between two tech conglomerates that have a higher combined market capitalization than just two countries’ GDPs, but that’s what we have here. Apple and Alphabet (Google) have very little love for each other, and nowhere is that more felt than when both companies take shots at each other in their marketing efforts. Recently, Google has turned up the wick when it comes to fighting Apple’s market share, leading to the “Best Phones Forever” campaign that has poked fun at the iPhone 15’s USB-C implementation and the lack of Apple RCS support. That brings us to the latest Google-Apple spiciness, as Android’s new Google Messages landing page brags that RCS is coming to iPhones this fall.


