Save $100: Through the end of April, customers who use the Dyson Airwrap customization tool on Dyson’s website will score the multi-styler for $499.99 instead of the usual $599.99. Overall, you’ll save 17%.
For months, we’ve been saying that the Dyson Airwrap needs an option for a cheaper, build-your-own style model, a la the Shark FlexStyle. Finally, Dyson delivered — sort of.
In Oct. 2023, Dyson launched the “Airwrap customization experience,” which is essentially a quiz consisting of four short questions about your hair type and styling preferences. Based on your answers, Dyson will point you to the Airwrap styling kit best suited to your needs, whether that be the kit for short hair, curly/coil hair, or long fine hair.
So what about this being a cheaper alternative? Well, now through the end of April, you can score any of these customizable Airwrap kits in the vinca blue/rose coloring for $100 off, bringing their price down to $499.99. This deal will save you 17% on the Airwrap’s usual $599.99, and it puts the tool just $20 away from its record-low price. The kits all come with a mix of six attachments, which is the same number as the non-customization Airwrap.
Admittedly, there’s not a huge variety between the kits, which typically offer one or two different attachments. And according to a Dyson spokesperson, the quiz only leads customers more easily to already existing configurations of the popular multi-styler.
With that said, we did notice that the customization tool appears to offer exclusive Airwrap kits. For instance, without the tool, a person wanting an Airwrap with a diffuser would purchase the Airwrap Long Diffuse, which includes a diffuser, a wide tooth comb, and only one size curling barrel (as compared with the two you get with most other kits).
However, a person taking the quiz who selects curly and not coily hair might be recommended the curly hair Airwrap, which keeps the diffuser in the mix but swaps out the wide tooth comb for another size curling barrel. We also found that the customized Airwrap for long fine hair offered three curling barrel sizes, which we’ve never seen in an Airwrap kit before.
The long fine Dyson Airwrap.
Credit: Dyson
As compared to the standard Airwrap (both come with a case and paddle brush during this promotion).
Credit: Dyson
As nice as it is to see some new attachment lineups, that’s as far as the customization goes. Customers still can’t individually select attachments, as they can with the Shark FlexStyle. With the FlexStyle’s build-your-own option, you select three attachments (as compared to the five you receive with a standard FlexStyle) for a multi-styler that ends up costing a little less.
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When we asked if this is something Dyson might offer in the future, a spokesperson told us, “As of now the Dyson Airwrap Customization experience guides customers to find the best Airwrap Multi-styler for them.” In other words, no dice right now.
If you’ve had your eye on that aforementioned Long Diffuse Airwrap, the Prussian blue/copper model is also on sale for $100 off through the end of April. For a limited time, both non-customized and customized Airwraps also come with a complimentary gift — a Dyson paddle brush valued at $39.99.
Finally, if you’re already a registered Dyson owner, the Dyson Owner Rewards sale is on now through the end of April, offering you 20% off the company’s product catalog.
