Gaining a large following is an achievement, especially as a business owner. People who follow your personal profile or page can see images, videos, GIF content, and other posts you make, all on their news feeds. When you befriend a person over Facebook, they get added as a follower; the same isn't true when you follow a Facebook user (you don't necessarily become their friend). That's why having followers (without being Facebook friends) creates a healthy (and usually professional) division between your actual friends and connections.
