In the seminal 1984 film Footloose, Kevin Bacon’s character Ren delivers a stirring speech about how it’s finally the town’s time to dance. If you’re West Virginia football coach Rich Rodriguez, however, the time to dance is never.
In perhaps one of the silliest examples of football guys being football guys, Rodriguez has banned his players from dancing on TikTok. Not from using or even posting on TikTok, mind you. Just dancing.
“They’re going to be on it, so I’m not banning them from it,” Rodriguez said Monday, via ESPN. “I’m just banning them from dancing on it. It’s like, look, we try to have a hard edge or whatever, and you’re in there in your tights dancing on TikTok, ain’t quite the image of our program that I want.”
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Let’s just set aside how silly this is. (Very.) And how it’s clearly based around Rodriguez’s specific beliefs on what’s “tough” or “manly.” It’s also probably bad for the team’s success in an era where college athletes get paid and move from universities as they see fit. Because do you know which football players dance on TikTok? The best ones!
Travis Hunter, last year’s Heisman Trophy winner — the prestigious award for the best player in college football — regularly dances on TikTok. Runner-up Ashton Jeanty? Ditto. Do you think good players will want to play at a place where something as simple as dancing on TikTok is banned? Obviously, it’s not the biggest deal but it might be something that turns players off from the program — at least the really good ones who can play anywhere.
Rodriguez is free to make rules as he sees fit, and he said as much to reporters. But he’s back at West Virginia nearly two decades after previously leading the Mountaineers to some of their best years. But banning TikTok dancing, of all things, might be a sign that he’s stuck in the past.
