AI is all over social media. We have AI influencers, AI content, and AI accounts — and, now, it looks like we might get AI comments on Instagram posts, too. What are any of us doing this for anymore?
App researcher Jonah Manzano shared a post on Threads and a video on TikTok showing how some Instagram users now notice a pencil with a star icon in their comments field, allowing them to post AI-generated comments under posts and videos.
“Write with Meta AI,” the tool says, with two subsections: “how to use this tool” and “how it works.”
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Under “how to use this tool,” it says, “Get suggested captions based on the photo you’re sharing. You can always edit the suggestions or try again.”
And under “how it works,” it claims, “Meta AI can analyse photos, including facial features, to help you write.”
In the video on TikTok that Manzano shared, three comment options are: “Cute living room setup!” “love the casual vibe here,” and “gray cap is so cool.” Unfortunately, all three of these are clearly computer-generated slop and take an already shaky human interaction down a notch.
It’s hard to know why you’d want to remove the human element from every aspect of social media, but Instagram seems to be going to try it anyway. Meta did not immediately respond to Mashable’s request for comment.
