Alinea Analytics – “Ubisoft announced that Assassin’s Creed Shadows hitting 2 million players.That’s not copies sold – that’s players. Ubisoft also said Shadows’ players exceeded the launches of 2017’s Assassin’s Creed Origins and 2018’s Assassin’s Creed Odyssey.
But the ‘’players’’ metric only tells us so much in 2025. Back when those earlier Assassin’s Creed games launched, Ubisoft’s multi-game subscription (Ubisoft+) didn’t exist. For $18 a month, Ubisoft+ lets subscribers play new Ubisoft games, including Assassin’s Creed Shadows, on PC and Xbox at launch.
What’s more, the ‘’players’’ number includes gamers who are sharing a copy of the game, including those who use the PS5’s digital game-sharing trick. This would capture multiple players for just one sold copy.
So the ‘’players’’ metric Ubisoft released only tells part of the story. To shine the spotlight on the game’s performance, we decided to dive deeper into our Steam and PlayStation copies sold estimates.”
