TikTok has already secured its status as Gen Z’s ultimate search tool, and now it’s dipping its greedy little app toes into reviews.
The social media app hosts plenty of content creators who make a living off showing their audience reviews of tech, restaurants, and clothes they’ve bought. But now, TechCrunch reported that TikTok has started surfacing reviews for some places — like stores and restaurants — inside the comments section of a video.
Right now, if you see a place you want to visit on your For You Page, you’ll need to navigate to Google Maps or Yelp to learn its exact location, reviews, hours, and other information. This new TikTok feature has the potential to circumvent that additional step.
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According to TechCrunch, TikTok reviews are currently being tested for select users, who might see a “Reviews” tab on the right of a video’s comments. App researcher Jonah Manzano posted a screenshot of his TikTok comments section on Threads, showing that the feature currently only works “on selected videos with a tagged location.”
We don’t know when, if at all, the feature will be launched publicly, and who knows how users will actually feel about the feature once it launches. Will it be met with annoyance for crowding up the comment section, or glee that the social media giant is slowly morphing into a super app?
