Apple is reportedly developing new chips to drive smart glasses similar to Meta’s Ray-Ban Meta as well as more powerful Macs and AI servers.
Bloomberg’s Mark Gurman notes that one of the chips is inspired by the Apple Watch’s low-power processors. Apple aims to put these chips into mass production with TSMC by the end of next year or 2027, according to the report.
Glasses are a big focus. Bloomberg has previously reported that Apple CEO Tim Cook is determined to beat Meta in the glasses market, where the latter has seen success in recent years. Since 2023, Meta has sold around 2 million pairs of Ray-Ban Metas.
According to Bloomberg, Apple is currently exploring non-AR glasses that use cameras to scan the surrounding environment and rely on AI to assist users. One of the processors under development will be able to control these cameras and other components without draining too much battery, per the report.
