Last year at the Roblox Developers Conference, The Roblox Corporation laid out its grand plans for the platform and unveiled its revamped revenue-sharing plans for developers who make premium experiences using its game creation tools. One of those games, Grow a Garden, has broken from the pack and become such a monster hit that it’s drawing bigger numbers than most of the top games on Steam.
Grow a Garden was released on March 25, and since that time it has had 1.9 billion visits, and over 1 million favorites. According to Kotaku, Grow a Garden’s concurrent player record is 5 million active users. At the time of writing, Grow a Garden is massively outperforming some of the biggest Roblox games of all time, including Dress to Impress, Blox Fruits, and Adopt Me, according to a Reddit post showing top concurrent players. The identity of Grow a Garden’s teenage creator has not been disclosed, but management of the game has been taken over by a studio called Splitting Point.
The gameplay is relatively simple, as players are able to purchase seeds for their farm and let them grow to ridiculous sizes before harvesting and selling them for profit. Even the game’s animals, or pets, can take on gigantic proportions, and come with unique abilities to buff the productivity of your garden. It’s easy to see why so many are hooked on the gameplay loop.
Grow a Garden has already spawned a wiki on Fandom and users have shared numerous videos on YouTube and TikTok since it exploded in popularity. This game may not be a fully refined experience, but it’s outlandish touches and easy-to-pick-up gameplay have clearly struck a chord with a large number of players.
One of Grow a Garden’s advantages is that is an all-ages title and suitable for everyone on Roblox. The platform recently put restrictions on kids in social hangouts. Earlier this year, the SEC confirmed that Roblox is part of “an active investigation,” but the agency declined to offer any details beyond that.
