Samsung is closing in on an investment in AI search startup Perplexity that would also see the Korean tech giant incorporating the AI company’s tech into its devices, Bloomberg reported, citing anonymous sources.
As one of the biggest investors in the AI company’s new fundraising round, Samsung is discussing having Perplexity’s app and assistant pre-installed on its phones and integrating its search features within the default browser, the report said.
The companies are also discussing having Perplexity’s AI tech power some of Samsung’s own assistant Bixby’s features, Bloomberg reported, adding that the partnership could be unveiled this year.
Samsung and Perplexity did not immediately return requests for comment.
Perplexity is in the process of raising a $500 million round at a $14 billion valuation, Bloomberg reported in May.
Samsung is not alone in looking to integrate Perplexity features. Bloomberg previously reported that Apple has thought about adding Perplexity as a search engine option to Safari, and in April, Motorola announced a partnership with Perplexity to power AI features.
