TikTok announced on Tuesday that it’s officially launching TikTok for Artists, a new music insights platform that is designed to help artists build their careers. The official launch comes two months after TikTok was spotted testing the platform in select countries.
The tool is built to help artists and their teams better connect with fans, improve their promotional efforts, and inform content creation on TikTok. The platform gives artists, their labels, and their teams access to data about the performance of the artist’s music and posts and TikTok.
These metrics include the number of views, posts, and creator engagements per song, along with similar insights into post performance. Other insights include information about an artist’s followers, such as their age, language, and gender.
TikTok for Artists also includes step-by-step guides to TikTok’s tools and features, and additional support and resources, the company says.
In addition, TikTok announced that it’s launching a new “Pre-Release” tool that allows artists to promote upcoming album releases on TikTok. The feature lets fans pre-save albums directly to their Spotify or Apple Music library, where they will become instantly available to listen to upon release.
TikTok plays a big part in driving music trends and viral songs, so it makes sense for the company to introduce a dedicated space to help artists better promote their content and drive fan engagement. TikTok for Artists could help artists expand their reach and grow their audience.
It’s worth noting that the launch of TikTok for Artists comes eight months after ByteDance decided to shut down TikTok Music, a music-streaming service that was being tested in a handful of countries. At the time, the company said it decided to retire the service in order to “focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services.”
The events of the past year show that TikTok is no longer trying to compete with services like Spotify and Apple Music, and is instead going to focus on being a platform for music discovery and promotion.
TikTok for Artists is now available in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform will be rolling out in other countries soon, TikTok says.
