There is a potent creativity often born from eroding market share and percieved struggle. The PlayStation of the PS3 era indulged hubris with their pricing and bespoke hardware that allowed the 360 to surge. Nintendo’s GameCube is arguably their most experimental and interesting era, in spite of softer sales and a muted reception. Yet in both cases, the gen that followed saw a tremendous resurgance that capitalised on the need to evolve. The PS4 and Wii were undisputed success stories birthed from a need to innovate to survive. They dared to be different, and in the long run, it paid off.
