Although Google Gemini currently has the benefit of being deeply integrated into multiple high-profile Android devices, including Samsung Galaxy flagships, we’ve known for a while that the South Korean electronics juggernaut is also looking at other options. Specifically, it was reported at the time that Samsung was in discussions with Perplexity AI to incorporate their core services into future Galaxy flagships, such as the Galaxy S26.
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Now, a top Samsung official has confirmed those plans, while also adding another AI company to the mix. The president and chief operating officer of Samsung’s MX division, Choi Won-Joon, said that the company is “talking to multiple vendors,” including OpenAI’s ChatGPT and Perplexity (via Bloomberg).
“As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there,” Choi was quoted as saying. While this doesn’t confirm whether Samsung has made a definitive decision, Bloomberg’s reporting in June suggested that the manufacturer was close to inking a deal with Perplexity. But this wasn’t the first we heard about their association.
Samsung and Perplexity have been in talks for a while now
An April report shed light on the potential introduction of Perplexity on Samsung phones, though talks between the two companies were in their early stages at the time. The new mention of OpenAI indicates that Samsung may have plans to integrate more than one AI assistant/agent.
If any of this pans out, it will be interesting to see where Bixby AI stands, as it only recently underwent an overhaul featuring a custom large language model (LLM). We expect to hear more about these future integrations with Samsung Galaxy flagships as we approach the launch of the Galaxy S26 series.
Bloomberg’s reporting also reveals how Samsung is still weighing its options in the processor department, with its own Exynos 2600 and the next-gen flagship Qualcomm chip believed to be in contention.
We’ve come across reports dating back a few months that mention a comeback of the Exynos chip with the Galaxy S26 series, at least in some regions. With the Galaxy Z Flip 7 being the first Exynos-based Galaxy foldable to land in the US, we won’t be particularly surprised if that trend continues in 2026.
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