According to leaked documents, Apple may be gearing up to unveil its iPhone 17 lineup — including the iPhone 17, 17 Air, and 17 Pro — on Sept. 9.
The rumor originates from iPhone-Ticker, a German blog, and was picked up by 9to5Mac, which reports that a local wireless carrier leaked internal documents pointing to an early September reveal.
While still unconfirmed, the date tracks with Apple’s usual playbook. The tech giant typically holds its iPhone launch events in the second week of September, excluding 2020, which was disrupted by COVID. The company also favors Tuesday announcements, though last year’s reveal was pushed due to the presidential debate.
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If the leak holds true, we could be just weeks away from Apple’s next big drop.
This year, the spotlight is on the iPhone 17 Air, Apple’s rumored ultra-thin flagship measuring just 5.65mm thick. As Mashable’s Alex Perry put it, “that’s even thinner than a pencil.”
Meanwhile, if you’ve been paying even casual attention to Apple leaks, most of the iPhone 17 and 17 Pro details are already out in the wild. One of the most eye-catching leaks is the new orange finish for the Pro models, which, to some (mostly me), is similar to the color scheme for the Charlotte Bobcats.
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Aside from that, 9to5Mac notes that if the rumored Sept. 9 reveal date holds, Apple will likely stick to its usual rollout pattern—meaning pre-orders could open that Friday, Sept. 12, with the official launch landing a week later on Sept. 19.
