Amazon is reportedly working on not just one, but two separate AR smart glasses.
The two AR products have two different user bases in mind, according to a new report from The Information. Amazon’s AR glasses are internally referred to as codenames Jayhawk, which is being built for consumers, and Amelia, which Amazon is creating for its delivery drivers.
According to the report, Amazon is using the China-based augmented reality technology company Meta-Bounds to create the AR glasses. Jayhawk, the AR product for consumers, is said to include a full-color display in one eye of the smart glasses along with microphones, speakers, and a camera. Amelia, the AR glasses for its delivery drivers, would focus on aiding these workers in cutting down time on the road.
While the core technology will be the same in both AR glasses, the report says that only the consumer one will include a full-color display. That same product will also be “less bulky and more sleek” than the device for Amazon’s drivers.
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Amazon is aiming to launch Jayhawk in late 2026 or early 2027. The price point of such a device is unknown at this time. Amelia could be ready for Amazon’s delivery drivers as soon as the second quarter of next year, according to The Information.
Augmented reality smart glasses have been a growing trend in tech hardware over the last year. Between Big Tech’s AR products like Meta’s Ray-Ban glasses to longtime AR glass makers like XReal launching the latest version of their wares, AR smart glasses are seeping back into a market once defined by the failure that was Google Glasses.
Amazon currently produces a pair of audio smart glasses called Echo Frames. This device allows users to listen to music, make phone calls, and interact with Alexa. However, Echo Frames strictly provide audio capabilities, as they are not equipped with an AR display.
How will Amazon’s AR glasses stack up with the competition? That remains to be seen. But, perhaps the more important question for all the AR glass companies involved: Will Amazon’s entry into the space finally push AR glasses from a current trend to a mainstream staple?
