The Halloween season begins next month, but for Pokemon fans, that means Pokeween is back as well. To celebrate the season, specially designated Play! Pokemon stores are inviting fans to come down and earn a few free prizes from participating in events.
As explained on Pokemon’s official site, Pokeween events are being held between October 1-31 at select stores. Fans who come down for the event will be rewarded with a Trick or Trade BOOster pack, a Pokemon Go code–which will randomly alternate between rare candy, incense, or a lucky egg–and a Spiritomb promo card with the Play! Pokemon logo. There’s also the added benefit of hanging around other Pokemon fans.
Fans are encouraged to come in costume as their favorite Pokemon, or to simply come as they are to show off their cards and share their experiences with the game. The Play! Locator can find eligible stores and their locations for this event–they include independently owned hobby shops, so you may have some nearby. Each store may also set different times and dates for Pokeween events.
Pokemon fans in Mexico may also go to a lucha libre showdown on September 25 in Mexico City, which is being held in support of the franchise’s next big game, Pokemon Legends: Z-A. That game is arriving on Switch and Switch 2 on October 16. Nintendo recently announced the game’s paid DLC. A Pokemon pop-up store is also coming to London in 2026.
