‘Aggressively’ is different from ‘sustainable with perhaps some profit’.
Without thinking twice, Xbox selected the first back in 2019/2020 going forward in hopes to rush a victory over Playstation in 3 to 5 years.
It backfired massively. Even worse than Xbox One.
But make no mistake about it:
They don’t sit at Microsoft with headaches.
They simply transfer the losses to their audience to whom they’ve promised beautiful landscapes, but knew they wouldn’t provide enough water for in the first place.
It’s only been an ultra-short business period of 5 years they knew they would either succeed or lose with the smallest possible own input.
The aquisitions were heavy in money, but zero creative energy on their own.
Xbox deserve everything that’s happening. Because they willingly selected it in the first place and deceived their audience.
