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Google’s underrated AI shopping tool just made online shoe hunts surprisingly easy

October 8, 2025
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Online shopping looks easy, as you can click and pay from the comfort of your home. However, one of the biggest downsides of it is that you don’t know for sure whether a piece of clothing will look good on you. Google attempted to solve this problem way back in 2023 by launching try-on.

Google’s virtual try-on is an AI-powered shopping tool available in Google Search. Unlike many Google services, the Mountain View tech giant has improved it over the years. Of all the major features it has added in recent times, the ability to see what apparel items would look like on shoppers is perhaps the most useful one. Now, the company is taking try-on to another level by adding support for another part of what we wear.

On its official The Keyword blog, Google has announced that starting today, shoppers will be able to use try-on to see what they might look like in the pair of shoes they intend to buy. If you used the “try it on” feature before, you don’t need to learn anything new, as it works just like trying on any apparel item.

To see what you’ll look like in those pairs of shoes, all you have to do is find a product listing of your choice on Google and tap the “try it on” icon and add a full-length photo of yourself. Google’s AI shopping tool will take care of the rest: you’ll see what you’ll look like in that pair of shoes.

Google’s try-on is expanding to more countries

With support for a new category, the try-on is even more powerful, but all its benefits are limited to shoppers in the United States. However, the good news is that Google wants to extend this feature to shoppers in more countries.

The company has confirmed that try-on will be available in three more countries in the “coming weeks,” including Australia, Canada, and Japan. In addition to expanding to more regions, we also expect Google to add support for more wearable items to the try-on capability in the future.

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