I actually read the entire article, which is why I referenced the part about what the commercial is trying to convey in my comment. Let me address most of his irrelevant questions and points.
“If the man is starved of new games, why is the returns box stacked with games?”
He’s waiting for the return of the new, cool game that is currently out of stock, amidst all the other titles.
“In the old days, you could rent all new releases…”
Not true—you could only rent what was available at your local rental place. Not every store was Blockbuster, and they didn’t always carry all systems.
“There was also something wonderful about visiting a rental store.”
Renting isn’t new or bad—people have fond memories of rental stores like Blockbuster. This nostalgia is meant to counter the idea that Game Pass is ruining the industry by not requiring you to buy games or that it’s cannibalizing sales, as renting existed long before Game Pass.
He doesn’t like the tone of the ads.
I agree with this. I’m not a fan of Sega-style ads that make the average gamer look like an idiot (like the guy in the box).
And if he thinks the Xbox message is unclear, then by all means, he should explain how easy and great it is to understand what the PS5’s new ads are trying to convey.
