There’s stuff for kids of all ages — and grown-ups! — in these early Black Friday 2025 toy deals

Best early Black Friday toy deals at a glance:

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There’s never a better time to stock up on toys and games than Black Friday. It’s the event that kicks off the holiday season, which means anyone buying gifts for kids — or for grown ups who are young at heart — is about to spend a bomb on toys. So why not take advantage of Black Friday, the biggest sale event of the whole calendar year? And while the big day itself is still a week away, there are already stacks of early Black Friday deals live at Amazon and other retailers.

If you need some help with toy and game gift ideas, or perhaps you just need a steer to find the best value items in the early Black Friday deals, here’s a rundown of the best toys and games that are already available at discounted prices. There’s something for everyone and all ages here: Lego, action figures, board games, dolls, classic toys, preschool learning, and more.

Best early Black Friday Lego toy deal

Why we like it

Lego reigns as the absolute king of all toy brands, with categories and themes for everyone, whether your kids into Star Wars, dinosaurs, or constructing their own cities literally brick-by-brick. But we absolutely love the Creator 3-in-1 series, which offers young builders three awesome models in one box. This set, for instance, can be made into a rhino, a hippo, or a walrus. The upshot is triple the fun, and triple the amount of time your kids will spend occupied by creative, constructive play.

Best early Black Friday Disney toy deal

Why we like it

Thirty years since Toy Story first hit movie theatres, Woody, Buzz, and the gang are still going strong — they’re perennial kids’ favorites and must-have IRL toys. And kids will be going crazy for them all over next year with the release of Toy Story 5. This classic talking 12-inch Woody doll — with more than 30 pull-string sounds and phrases (“There’s a snake in my boot!”) — is also one of the very best toy bargains available in the early Black Friday sale thanks to a massive 54% off the list price. See below for more Toy Story characters at discounted prices.

Best early Black Friday toy deal for younger kids

Why we like it

Few recent shows have caught the imagination of preschoolers and kindergarten age kids quite like the wholesome, big-hearted Bluey. And this electronic figure is an ideal gift for young Bluey fans. Hide the figure and Bluey giggles to help guide little ones towards her. Bluey also plays music in dance mode when the kids eventually find her, and she doubles up as a regular doll figure. She’s designed to encourage activity and movement — great after a Bluey binge-watch!

More early Black Friday board game deals