T-Mobile has seen incredible growth over the past few years, with subscriber numbers rising to an all-time high. But things are heading down a new path thanks to a leadership change, with the CEO baton being passed from Mike Sievert to Srini Gopalan in November.
Gopalan has been with the company for some time, so we don’t think things will change all that much. But there’s already a bit of drama brewing thanks to T-Mobile’s latest tactic to try and lure customers to its network.
AT&T isn’t happy
Over the past decade or so, wireless carriers have been trying to entice customers from other carriers by using all kinds of methods. But T-Mobile recently decided to step things up, promoting a new way to switch by using the brand’s T-Life app.
The carrier’s Switching Made Easy promotion promises to make it easy to move from one carrier to another. It does this by utilizing AI to scan your AT&T or Verizon account, then suggesting a similar plan on T-Mobile.
Once this process is complete, it also shows the savings you’ll see, along with other perks that will also be available. The big draw here is that you don’t really need to do all that much thinking, and you can get the switch done in as fast as 15 minutes.
However, AT&T and Verizon weren’t exactly thrilled with this method, with the former filing a lawsuit against the company. The news comes from The Mobile Report, sharing that both carriers have tried blocking T-Mobile’s AI efforts.
Pushing the limits
Naturally, T-Mobile wasn’t about to let this go easily, utilizing new methods to elude the blocks. There have been a few back and forths that have occurred, with AT&T even sending a cease and desist letter to T-Mobile.
As of now, it appears that T-Mobile has stopped what it was doing, and now asks customers to upload a document showing their current wireless carrier bill instead. T-Mobile has always been known to push the limits of what’s possible.
And this recent action is just one of many that will come. While T-Mobile says that it’s doing everything on the level, AT&T argues that what it’s doing is wrong. AT&T shares that the app takes in more data than it needs and that it also saves that data as well.
It’s up to you to choose
Naturally, without being able to dive into the code of the app, it’s unclear who’s right and who’s wrong. But if you’re not really keen on having your data explored, it’s probably better to skip the app and just compare plans on your own. Most times, carriers will have all their plans laid out on their website, and it’s pretty easy to see what you get for the price that you pay.
